Box is an online sharing service for businesses. It’s founder Aaron Levie established the company in 2005 after realising there is an opportunity for creating an online storage platform. Before the company was officially established, Levie needed a cofounder. He contacted his high school friend Dylan Smith and invited him to participate in the project…
Dropbox Marketing Tactics
Background Dropbox is a service that allows users to store their files on the cloud service, share, synchronise and access them with almost every PC, tablet or smartphone. The company was founded by Drew Houston who came up with the idea when waiting for a coach at South Station in Boston. He planned to work…
Funnelling in Growth Marketing
Funnelling model, or as it is also referred to sales funnel, demonstrates the idea that every sale that business conducts starts with a large target group of potential customers, and finishes with a significantly smaller amount of people who actually purchase goods or services from the company. Businesses often use their own models of sales…
SEO and Social Media Marketing
Search Engine Optimisation Search Engine Optimisation is an important process that make it easier for a search engine to analyse a website, and, hence, attract more traffic to the website in an organic way. Increase in page visits triggers an increase in performance of online businesses. Hence, in order to increase the productivity of business,…
Marketing Mix in Practice
Four marketing Ps, or how they also often referred to, the marketing mix have been a point of many recent discussions. The concept was created by E Jerome McCarthy in 1960, and includes product, price, place, and promotion, ingredients that helped to look at marketing strategy under a different angle. The concept was created during…